Isegen South Africa will:
Grow to be the most favoured and respected exporter of Food Acidulants worldwide, becoming the leading supplier of Malic Acid globally;
Develop new Food Acidulant markets through product development based on competitive advantages;
Continue to hold the position of the dominant supplier of Plasticisers to the South African PVC industry and Anhydrides to the Resin industry, while seeking opportunities to develop and supply niche export markets.
To achieve the above Isegen S.A. will ensure sustained long-term growth and profitability by quantum leaps. Continual improvement in quality and output will be achieved by operational best practice.
Quantum leaps will be achieved by technical and commercial competence; belief; commitment; persistence; innovation; and enthusiasm